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Helping local shops to survive and thrive during the COVID-19 outbreak

Case Study

Helping local shops to survive and thrive during the COVID-19 outbreak

Challenge

Design and Development of an online directory of small businesses, allowing them to list themselves and users to seek their products and services.

Client

Impulso

Skills

Development

UI/UX Design

Year

2020

About

At the beginning of the lockdown, Impulso focused on helping the small businesses in the country to gain visibility and to reinvent themselves to survive and thrive during and after the lockdown situation imposed by the government.

The #Compraaospequenos is a movement created by Impulso at the beginning of the COVID-19 lockdown period in 2020. It was an online directory of small businesses, allowing them to list themselves and users to seek their products and services.

Marzee Labs was responsible for developing the web platform, making the directory more visually appealing and facilitating its use, so the movement could reach more businesses and people.

Discovery Phase

The platform had to go live as soon as possible, so businesses could survive the lockdown period.

Design of the Homepage

We had to move fast and launch in just a few days a visually appealing platform. Our team made the best use of the structure Impulso was already using. They did not need to do any extra work or adapt to a new back office. It was a fast response to an urgent need they had. And most importantly, it was flexible and scalable so we could continue evolving the platform.

Tech Stack

The chosen approach was to build on and extend the existing.

We built the platform using Gatsby to generate the static pages, Type Form for businesses to submit their offerings and Google Sheets as a database.

We got support from Netlify, which offered an extension of their free services for people working on solutions for the current COVID-19 crisis. We must say, though, that Netlify was always our choice of CDN, even before they confirmed their support.

Tech

Material UI

Tech

Netlify

Tech

Gatsby

Project Highlights

We provided a fast response to an urgent matter that was flexible and fully scalable.

  1. Create a visual identity

    The first step was to create a visual identity for the movement and replicate this to the web design we were envisioning for the platform.

    The main idea was to have a very clean look and feel and to provide an intuitive experience both for the businesses aiming to register at the platform and for potential customers looking for their services and products.

    Listing and Blog
  2. Development

    We started by setting up Gatsby and connecting it to Google Sheets to fetch data to build the list of businesses.

    The next step and a very important one was to implement the filter for the directory of shops in the platform. After some research, we’ve decided to use itemsjs, a free search engine in javascript, created to perform a fast search on small JSON datasets.

    For the implementation of the style, and having in mind that we had a limited time frame to launch the website, we decided to integrate Material-UI to make it easier to style all the website's components from the buttons to the filters.

Results

The platform has more than 800 businesses registered across Portugal.

The project was nominated for the top 3 social impact projects built using the Jamstack approach at the Jammies Award.